The season of the Pumpkin Spice Latte may be in full swing, but the seasonal rush seemed to evade Starbucks at Northern Kentucky University this morning. At 9:30 AM on a Monday morning, only a handful of coffee-starved souls (and yes, one of them was me) occupied the normally-bustling space. Even more shockingly, no one ordered a Pumpkin Spice Latte (or PSL, as enthusiasts and haters alike are calling them). As you can see in this video, hardly anyone shuffles up to the cash register as dozens of empty seats go un-sat upon.
What does this mean for the future of Starbucks’s most iconic and stigmatized seasonal drink? Nothing, possibly. Perhaps it indicates that the world is not as pumpkin-crazed as marketers first thought. Or, perhaps a ton of people decided to skip class today. Either way, here’s a second angle of the action. Notice how no one is discussing the PSL, nor has anyone taken residence on the comfiest couch in the cafe.
Perhaps the cold weather has scared once-enthusiastic Starbucks goers away from campus? After all, as you can see in this third video, no one dared to sit outside to enjoy a warm cup of probably-cheaper-somewhere-else coffee.
Ah, well. At least I didn’t have to wait very long for my drink.